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Apple iPhone underwater housing

Ilse Jurrien
PMA 2010 Report
Friday 6th, March 2009
Posted by: Ilse Jurrien

Neither water nor sand or hand covered in suntan lotion at the beach will now endanger the life of your personal cell phone. Should your boat capsise, your cell phone will swim on the surface, ready for that life saving call. Ewa-Marine Handy & Safe cell phone pouches are absolutely waterproof and come with a handy belt clip (only the smaller units for light weight phones) and a lanyard for easier carrying. Hearing and speaking is unhindered by the pouch (we measured a quality loss of 5% when using the phone inside the pouch). The Handy & Safe pouches are made in our factory in Germany and adhere to the same quality standards we expect from our camera and camcorder housings.

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Apple iPhone underwater housing

Digital Foci photo book

Posted by: Dennis Hissink Monday 9th, March 2009

Digital Foci had a small booth somewhere in the back of the hall of the PMA 2009. A new product, called the Photo Book was showcased. Digital Foci introduces this product as a digital photo album with a built-in 8 inch TFT LCD screen and 4 GB internal memory. You could also turn it around and say that the Digital Foci Photo Book is a digital photo frame with a leather-like wrapping. The built-in battery lasts for 2.5 hours. Pictures can be uploaded to the internal memory via a card slot or the USB drive. CompactFlash, Secure Digital, SDHC, Memory Stick, MultiMedia Card and USB drives are all supported. It’s a nice idea, however, personally I would rather carry a portable photo viewer or use the picture sharing option on my mobile phone.

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Digital picture frames

Posted by: Ilse Jurrien Saturday 7th, March 2009

Digital picture frames continue to try and conquer a larger market share, in order to become a standard accessory in homes world-wide. Various suppliers showcased their latest digital frames, with or without designer edge. All depends on your personal taste, of course, but I have seen some frames I'd certainly never want to have in my house. These digital picture frames often provide innovative functions. HP demonstrated the possibility to directly print the picture of the frame wirelessly with the accompanying remote control through one of HP's picture printers. We also noticed a striking amount of Bluetooth techniques and more multi-functionality of the frames.

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Hoodman digital camera accessories

Posted by: Ilse Jurrien Saturday 7th, March 2009

Hoodman once again brought some very handy accessories to the PMA show. With their striking yellow/black booth, Hoodman always attracts the attention. Hoodman knows how to convince the photographer of the use of certain accessories like the so-called 'Hoodloupe Professional'. This magnifier has to be placed on the back of the LCD monitor of the digital SLR, so that you can check the sharpness of a picture very precisely in addition to optimum reproduction. The new Hoodloupe Professional comes in a size up to 3 inches. Even more convenient is the possibility to wear the Loupe around your neck so you can quickly check a picture without having to attach the loupe to the display all the time.

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Crumpler camera bags

Posted by: Mark Peters Saturday 7th, March 2009

Crumpler, the well-known bag manufacturer, presented its line of camera bags in its very own way, as we should be used to by now. I made the effort to try and read some press releases on the Crumpler website, however; after 10 minutes I stopped searching. The navigation and trendy media communication drove me mad. I gave up, thinking that I too have finally fallen victim to the generation gap. Coming back to Crumpler's presentation of its camera bags line at the PMA 2009; some kind of paper castle hid the wide array of colorful bags, some of which were filled with rolls of toilet paper (?!). As I said; I don't seem to get the point, however; Crumpler considers its clientele smart enough to know that a Crumpler bag is actually meant to store a camera…

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LowePro photography gear

Posted by: Ilse Jurrien Friday 6th, March 2009

Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, announces the launch of its newest toploading camera bag series. Toploader Pro AW is built for the pro who requires fast access, agility and flexibility while on assignment. The contoured, asymmetrical shape of Toploader Pro AW follows the lines of a pro digital SLR camera for a snug, protective fit. Complementing this lean profile is the side opening with easy-grip access; the camera sits sideways making it easy to grab, shoot and put back. Lowepro’s quick-release buckle allows the photographer to close the bag without zipping it, enabling fast access plus security while on the move.

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Without accessories, a professional photographer cannot do his job. Also, the consumer using his camera for private use requires accessories. The PMA 2010 show offers a wide range of all kinds of accessories, allowing the best experience for digital photography. A DSLR or compact camera without a memory card is useless, and the offer of flash memory cards also meets the needs of consumers. Fast and high capacity cards for the pro, and cheap memory cards for the snapshots of the consumer, are also among the standard accessories for photography. GPS and navigation appear to be adopted by the photo industry more and more. The integration of GPS into cameras does not happen all that fast, yet it seems that 2010 will signal a breakthrough. The PMA International Convention and Trade Show also provide an overview of new bags, tripods, lenses, flash units, etc.






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