PMA 2010 Report
Saturday 11th, August 2007
Posted by: Ilse Jurrien
Afew weeks ago LetsGoDigital was invited to visit the factories of Manfrotto, Gitzo and Avenger in Italy. Four days in sunny Italy to get a better idea of how the high quality products of Manfrotto, Gitzo and Avenger are made. The factories are in Feltre, right in the heart of a beautiful mountain site. Arriving at the factories, right away I had the feeling of a relaxed atmosphere with good working circumstances. If looking at the products, at Manfrotto, Gitzo and Avenger you will find anything a photographer might need to place or secure his camera, flashes, studio equipment etc. The following Bogen Imaging Factory Tour report will give you a look behind the scenes.
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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.