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Shockproof and waterproof cameras

Mark Peters
PMA 2010 Report
Monday 9th, March 2009
Posted by: Mark Peters

Waterproof and shockproof digital cameras are likely to become the hit of 2009, or at least; if it is up to the manufacturer. Various famous brands such as Olympus, Canon and Fujifilm have all introduced their own version of this type of camera, however, corporations such as General Imaging are also beginning to see the light. Although GE still seems unable to really get things started with a solidly built assortment of digital cameras, General Imaging did introduce the GE G3WP at the PMA 2009 show. The GE G3WP is a waterproof digital camera that can be used to a maximum depth of 10 feet. It features 12.2 Megapixels and an 4x optical zoom, all of which should add to the freedom of the active outdoor photographer, in order to capture his or her favorite moment.

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Shockproof digital cameras

Canon PowerShot SX200 IS

Posted by: Ilse Jurrien Tuesday 3rd, March 2009

Canon strengthens its PowerShot range of digital cameras with the launch of the PowerShot SX200 IS - a new Super Zoom model in a strikingly compact body. With a wide-angle (28mm) 12x optical zoom lens and powered by Canon’s DIGIC 4 processor for ultra-fast performance and outstanding image quality, this 12.1 Megapixel camera is the ideal travel companion. Richly detailed movies can be shot in High Definition (720p, 30fps), with a built-in HDMI connection for playback on HD televisions. The addition of a full Manual shooting mode gives users control when they want it.

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Canon PowerShot D10

Posted by: Dennis Hissink Tuesday 3rd, March 2009

Canon launches its first waterproof digital compact camera: the 12.1 Megapixel PowerShot D10. Engineered for those with an adventurous, active lifestyle, the PowerShot D10 combines take-anywhere levels of toughness with exceptional image quality. Canon’s DIGIC 4 processor delivers ultra-responsive performance and outstanding, richly detailed images, while a new Smart Auto mode uses Scene Detection technology to deliver effortlessly great shots. For the ultimate in hands-free, take-anywhere operability, the Canon PowerShot D10 digital camera also offers compatibility with an extensive accessories system. Goes where others can’t.

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Canon PowerShot A2100 IS

Posted by: Mark Peters Monday 2nd, March 2009

Canon gives everyone the power to take great photos, with the launch of the 12.1 Megapixel PowerShot A2100 IS. For the ultimate in easy picture-taking, the Canon PowerShot A2100 IS incorporates Canon’s new Scene Detection Technology - available via an improved Easy mode and new Smart Auto mode - for excellent results without effort. Featuring optical zoom lenses of 6x respectively, the PowerShot A2100 IS is powered by Canon’s latest DIGIC 4 image processor. This allows the camera to deliver fast, responsive operation and outstanding, rich, detailed images. Replacing the A2000, the PowerShot A2100 IS features a classic black design.

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Canon PowerShot A1100 IS

Posted by: Ilse Jurrien Monday 2nd, March 2009

Canon gives everyone the power to take great photos, with the launch of the 12.1 Megapixel PowerShot A1100 IS. For the ultimate in easy picture-taking, the Canon PowerShot A1100 IS incorporates Canon’s new Scene Detection Technology - available via an improved Easy mode and new Smart Auto mode - for excellent results without effort. Featuring optical zoom lenses of 4x / 6x respectively, the PowerShot A1100 IS is powered by Canon’s latest DIGIC 4 image processor. This allows the camera to deliver fast, responsive operation and outstanding, rich, detailed images. Replacing the A1000, the PowerShot A1100 IS is available in blue, pink or silver.

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Canon Digital Elph SD970 IS

Posted by: Dennis Hissink Monday 2nd, March 2009

Canon updates its Digital Elph range with an exciting new digital camera model: the Digital Elph SD970 IS - known as Canon Digital Elph SD970IS in Europe. The Canon Digital Elph SD970 IS delivers superior telephoto reach via a 5.0x optical zoom, and detailed image review with a 3.0” PureColor LCD II. The Canon Digital Elph SD970 IS features a new Smart Auto mode, which uses Canon’s innovative Scene Detection Technology to deliver incredible shots with simple point-and-shoot operation. The new 12.1 Megapixel camera model shoot stunning HD movies (1280 x 720, 30fps) and have HDMI connections for playback on compatible HD televisions. Replacing the Canon Digital Elph SD890 IS, the Canon Digital Elph SD970 IS continues the Digital Elph heritage combination of exquisite imaging and design.

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Canon Digital Elph SD960 IS

Posted by: Mark Peters Monday 2nd, March 2009

Canon updates its Digital Elph range with an exciting new digital camera model: the Digital Elph SD960 IS - known as Canon Digital IXUS 110 IS in Europe. The Canon Digital Elph SD960 IS offers the ultimate in wide shooting via a wide-angle zoom lens, wide-aspect LCD and widescreen HD movie shooting. The Canon Digital Elph SD960 IS features a new Smart Auto mode, which uses Canon’s innovative Scene Detection Technology to deliver incredible shots with simple point-and-shoot operation. The new 12.1 Megapixel camera model shoot stunning HD movies (1280 x 720, 30fps) and have HDMI connections for playback on compatible HD televisions. Replacing the Canon Digital Elph SD790 IS, the Canon Digital Elph SD960 IS continues the Digital Elph heritage combination of exquisite imaging and design.

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Canon Digital Elph SD780 IS

Posted by: Ilse Jurrien Monday 2nd, March 2009

Canon strengthens its reputation for excellence in digital compact camera design with a new digital camera model: the slimmest ever Digital Elph model, the 12.1 Megapixel Digital Elph SD780 IS - known as Canon Digital IXUS 100 IS in Europe. The new Canon Digital Elph SD780 IS features a new Smart Auto mode, which uses Canon’s Scene Detection Technology to help users take great shots with ease. The Digital Elph SD780 IS also includes the option to shoot HD movies (1280 x 720, 30fps) and HDMI connectivity. Replacing the Canon PowerShot SD770 IS, the Canon Digital Elph SD780 IS features a striking, 18.4mm wide stainless steel body, finished in a choice of silver, black, gold or red - making it ideal for the most prestigious of occasions.

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.