PMA 2010 Report
Monday 6th, August 2007
Posted by: Dennis Hissink
With the introduction of not just one, but two versions of the world’s first Blu-ray disc camcorder, Hitachi continues its long-standing tradition of being first to market with landscape-changing consumer electronics products. The new Hitachi DZ-BD70A Blu-Ray camcorder is a single drive camcorder that can record approximately one hour of FullHD 1920x1080 high definition video on an 8cm single-sided Blu-ray disc (BD-R and BD-RE). Lifelike image reproduction and rich, immersive color are a result of Hitachi’s 5.3 mega pixel CMOS image sensor and HD quality 12-element lens system. Both Blu-Ray camcorders come with an Interactive Guide built-in so that people who have never used a camcorder can quickly begin.
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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.