PMA 2010 Report
Saturday 7th, March 2009
Posted by: Ilse Jurrien
Digital picture frames continue to try and conquer a larger market share, in order to become a standard accessory in homes world-wide. Various suppliers showcased their latest digital frames, with or without designer edge. All depends on your personal taste, of course, but I have seen some frames I'd certainly never want to have in my house. These digital picture frames often provide innovative functions. HP demonstrated the possibility to directly print the picture of the frame wirelessly with the accompanying remote control through one of HP's picture printers. We also noticed a striking amount of Bluetooth techniques and more multi-functionality of the frames.
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).