PMA 2010 Report
Wednesday 7th, March 2007
Posted by: Ralf Jurrien
Lexar, introduced two new professional-grade flash memory card readers designed to deliver increased download speeds from the card to a computer. One reader features a new and unique industrial design and is fully compatible with two new flash card interface standards: Ultra Direct Memory Access (UDMA) CompactFlash , a high-performance flash memory protocol based on the CompactFlash form factor, and Secure Digital High Capacity (SDHC ), a memory standard that supports capacities of 4GB and higher in the Secure Digital (SD ) form factor. The second reader is an upgrade to Lexar’s already-existing stackable model that allows for concurrent download of information from multiple flash memory cards.
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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.