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Micro FourThirds system

Dennis Hissink
PMA 2010 Report
Saturday 7th, March 2009
Posted by: Dennis Hissink

During last year’s Photokina 2008 in Germany, the Micro FourThirds system was jointly introduced by Olympus and Panasonic. And although Panasonic pocketed the gain during the Photokina by introducing the Panasonic LUMIX G1 digital camera, Olympus was not forgotten, and curiosity about the plans of Olympus with this system stayed on. At the opening, Olympus showed a Micro FourThirds design concept to the international press, and afterwards to the public, with the announcement that this kind of concept belongs to the possibilities, but that it does not necessarily equal the end-product.

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Micro FourThirds system

Olympus E620 Las Vegas image gallery

Posted by: Dennis Hissink Thursday 5th, March 2009

We've managed to get hold of the first full production Olympus E-620 DSLR camera, and we have made several sample pictures on the famous Strip in Las Vegas. The Olympus E-620 is currently the world's smallest and most light-weight DSLR with built-in image stabilization. However; it's not only the weight that makes the E620 stand out from the crowd. The camera uses techniques of the semi-professional Olympus E-30, lifting the bar for quality again. In addition to the Live MOS sensor with 12.3 Megapixels, the Olympus E620 features a handy vari-angle LCD display that can be folded in and out, which is ideal when you want to take pictures from an awkward angle. Live View provides the extra ease.

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Olympus E620

Posted by: Mark Peters Wednesday 4th, March 2009

As children, our imaginations run wild and finger-painted artistic creations are proudly displayed on our family refrigerators. But as we grow older, we learn to color inside the lines, and have less and less time for art. We often lose touch with how satisfying it is to create something uniquely our own. Olympus delivers the new E-620 digital single lens reflex (DSLR) camera to bring back that free-style experimenting and the magical feeling of being inspired by our own art. The new camera’s easy-to-use Art Filters and Multiple Exposures (built right into the camera) are fun for consumers - whether you’ve been shooting for years or picked up your first digital camera today.

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Olympus SP590UZ

Posted by: Dennis Hissink Monday 2nd, March 2009

Olympus rewrote the rule book again for how powerful a point-and-shoot camera’s zoom can be with the launch of the new 26x optical zoom SP-590 Ultra Zoom. Its extremely versatile zoom lens can capture extraordinary images at virtually any distance - from a delicate flower close up to wide-angle photographs of friends posing before the vast Grand Canyon, or even images shot from the back row of the stadium that look like they were taken courtside. The Olympus SP-590UZ is the “total package” and an investment in your imaging future that is well worth making. It offers the advanced manual controls that experienced photographers demand and find on a digital SLR (single lens reflex).

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Olympus Stylus Tough 8000

Posted by: Mark Peters Monday 2nd, March 2009

There’s really only one word to describe the new shockproof, water-proof, freezeproof, crushproof and shakeproof camera from Olympus: Tough! Built to withstand some of the harshest environments on earth, the Stylus Tough series build on the impressive specifications of the renowned Stylus SW Series by adding Dual Image Stabilization. Now, when the Stylus Tough-8000 arrives at the windy mountain peak or dive into choppy waves, it stays steady and ready to capture blur-free images in virtually any condition. The Olympus Stylus Tough 8000, designed for active and adventurous people, features 12 Megapixels for poster-sized prints and can survive a 6.6-foot drop, venture 33 feet underwater, withstand 220 pounds of crushing pressure, and laugh at freezing temperatures.

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Olympus Stylus Tough 6000

Posted by: Ilse Jurrien Monday 2nd, March 2009

There’s really only one word to describe the new shockproof, water-proof, freezeproof, crushproof and shakeproof camera from Olympus: Tough! Built to withstand some of the harshest environments on earth, the Stylus Tough series build on the impressive specifications of the renowned Stylus SW Series by adding Dual Image Stabilization. Now, when the Stylus Tough-6000 arrives at the windy mountain peak or dive into choppy waves, it stays steady and ready to capture blur-free images in virtually any condition. The 10-megapixel Stylus Tough 6000 is made for life’s everyday adventures - especially those with kids. From the kitchen to a waterslide park and the bunny slopes, the Olympus Stylus Tough-6000 can take a drop from 5 feet, dive to 10 feet below the surface, and beat the freezing cold.

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Olympus Stylus 550WP

Posted by: Dennis Hissink Monday 2nd, March 2009

Olympus, the company that introduced shock-proof and waterproof cameras to mass consumers in 2006, announces the new Stylus 550WP. Thanks to waterproofing technology adopted from Olympus’ Stylus Tough series cameras, the new Stylus waterproof camera is optimized for consumers who want to take stunning images of their aquatic adventures, making it the perfect pool companion. “In a recent study of consumers considering the purchase of a new digital camera, they overwhelmingly selected weatherproofing as a desired feature,” said Tomoko Matsunaga, product manager, Olympus Imaging America Inc.

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Olympus Stylus 9000

Posted by: Mark Peters Monday 2nd, March 2009

Impressive zoom power that brings action incredibly close and compact bodies designed to be taken along for the ride, make the Stylus 9000 one of the most powerful premium Stylus cameras ever. The 10x wide-angle optical zoom Stylus 9000 is a stylish compact model with 12 megapixels of detailed resolution for capturing brilliant images, and features like Dual Image Stabilization, Intelligent Auto, Face Detection, Shadow Adjustment Technology and In-Camera Panorama that take the guesswork out of great photography. The Olympus Stylus 9000 is available in champagne and black. The Stylus 9000 will be available in February 2009 at an estimated retail price of $349.99 US.

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.