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Micro FourThirds system

Dennis Hissink
PMA 2010 Report
Saturday 7th, March 2009
Posted by: Dennis Hissink

During last year’s Photokina 2008 in Germany, the Micro FourThirds system was jointly introduced by Olympus and Panasonic. And although Panasonic pocketed the gain during the Photokina by introducing the Panasonic LUMIX G1 digital camera, Olympus was not forgotten, and curiosity about the plans of Olympus with this system stayed on. At the opening, Olympus showed a Micro FourThirds design concept to the international press, and afterwards to the public, with the announcement that this kind of concept belongs to the possibilities, but that it does not necessarily equal the end-product.

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Micro FourThirds system

Olympus SP590UZ

Posted by: Dennis Hissink Monday 2nd, March 2009

Olympus rewrote the rule book again for how powerful a point-and-shoot camera’s zoom can be with the launch of the new 26x optical zoom SP-590 Ultra Zoom. Its extremely versatile zoom lens can capture extraordinary images at virtually any distance - from a delicate flower close up to wide-angle photographs of friends posing before the vast Grand Canyon, or even images shot from the back row of the stadium that look like they were taken courtside. The Olympus SP-590UZ is the “total package” and an investment in your imaging future that is well worth making. It offers the advanced manual controls that experienced photographers demand and find on a digital SLR (single lens reflex).

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Olympus Stylus Tough 8000

Posted by: Mark Peters Monday 2nd, March 2009

There’s really only one word to describe the new shockproof, water-proof, freezeproof, crushproof and shakeproof camera from Olympus: Tough! Built to withstand some of the harshest environments on earth, the Stylus Tough series build on the impressive specifications of the renowned Stylus SW Series by adding Dual Image Stabilization. Now, when the Stylus Tough-8000 arrives at the windy mountain peak or dive into choppy waves, it stays steady and ready to capture blur-free images in virtually any condition. The Olympus Stylus Tough 8000, designed for active and adventurous people, features 12 Megapixels for poster-sized prints and can survive a 6.6-foot drop, venture 33 feet underwater, withstand 220 pounds of crushing pressure, and laugh at freezing temperatures.

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Olympus Stylus Tough 6000

Posted by: Ilse Jurrien Monday 2nd, March 2009

There’s really only one word to describe the new shockproof, water-proof, freezeproof, crushproof and shakeproof camera from Olympus: Tough! Built to withstand some of the harshest environments on earth, the Stylus Tough series build on the impressive specifications of the renowned Stylus SW Series by adding Dual Image Stabilization. Now, when the Stylus Tough-6000 arrives at the windy mountain peak or dive into choppy waves, it stays steady and ready to capture blur-free images in virtually any condition. The 10-megapixel Stylus Tough 6000 is made for life’s everyday adventures - especially those with kids. From the kitchen to a waterslide park and the bunny slopes, the Olympus Stylus Tough-6000 can take a drop from 5 feet, dive to 10 feet below the surface, and beat the freezing cold.

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Olympus Stylus 550WP

Posted by: Dennis Hissink Monday 2nd, March 2009

Olympus, the company that introduced shock-proof and waterproof cameras to mass consumers in 2006, announces the new Stylus 550WP. Thanks to waterproofing technology adopted from Olympus’ Stylus Tough series cameras, the new Stylus waterproof camera is optimized for consumers who want to take stunning images of their aquatic adventures, making it the perfect pool companion. “In a recent study of consumers considering the purchase of a new digital camera, they overwhelmingly selected weatherproofing as a desired feature,” said Tomoko Matsunaga, product manager, Olympus Imaging America Inc.

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Olympus Stylus 9000

Posted by: Mark Peters Monday 2nd, March 2009

Impressive zoom power that brings action incredibly close and compact bodies designed to be taken along for the ride, make the Stylus 9000 one of the most powerful premium Stylus cameras ever. The 10x wide-angle optical zoom Stylus 9000 is a stylish compact model with 12 megapixels of detailed resolution for capturing brilliant images, and features like Dual Image Stabilization, Intelligent Auto, Face Detection, Shadow Adjustment Technology and In-Camera Panorama that take the guesswork out of great photography. The Olympus Stylus 9000 is available in champagne and black. The Stylus 9000 will be available in February 2009 at an estimated retail price of $349.99 US.

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Olympus Stylus 7000

Posted by: Ilse Jurrien Monday 2nd, March 2009

Impressive zoom power that brings action incredibly close and compact bodies designed to be taken along for the ride, make the Stylus 7000 one of the most powerful premium Stylus cameras ever. The 7x optical zoom Stylus 7000 is a stylish compact model with 12 megapixels of detailed resolution for capturing brilliant images, and features like Dual Image Stabilization, Intelligent Auto, Face Detection, Shadow Adjustment Technology and In-Camera Panorama that take the guesswork out of great photography. The Olympus Stylus 7000 is available in navy, black and silver. The Stylus 7000 will be available immediately at an estimated retail price of $299.99 US.

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Olympus FE5010

Posted by: Dennis Hissink Monday 2nd, March 2009

If two is company and three is a crowd, you’ll want to invite all your friends to the party and capture every enjoyable moment with three crowd-pleasing, smart and stylish FE series digital compact cameras from Olympus that offer something for everyone. The super-slim body of the new Olympus FE-5010 is full of smart digital technology, but offered at an affordable price, so when tucking the camera away in your pocket or purse, you’ll still have some money left for party favors. The Olympus FE-5010 offers outstanding image quality thanks to a plethora of pixels. The Olympus FE5010 features 12 megapixels of resolution - more than enough for extra-large prints or to crop out unwanted party guests.

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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.