PMA 2010 Report
Friday 23rd, November 2007
Posted by: Dennis Hissink
Not even 3 weeks after returning from my trip to Kenya, where I attended the EOS Safari on the invitation of Canon, I found the next invitation on my digital doormat. This time it concerned an invitation from Olympus to Istanbul, Turkey, for the introduction of the long expected successor of the E1 to the press. Journalists from all over the world were flown into Turkey in groups to join the ten day event. Besides a number of Dutch colleagues, the Belgian and English press were also present during my stay. Upon our arrival at Istanbul's Atatürk airport a bus took us to the famous Topkapi palace. A guide gave us a tour through this beautiful cultural heritage and we were able to visit a few sections.
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the 2010 PMA International Convention & Trade Show in Anaheim Convention Center (California, US).