PMA 2010 Report
Monday 12th, March 2007
Posted by: Mark Peters
Last year it was the Popabrella which made me smile, at this years PMA 2007 show it is the new Probrella that made my day. Sometimes you see one of those gadgets that after thinking of it are not a bad idea at all. The Probrella could be the solution for those out there who have always the 'luck' taking their favorable moments in the middle of the rain. Although it is claimed to be aimed at the professional photographer I cannot help it to think that it is hard to believe seeing a professional out there in the field with the Probrella attached to his professional SLR camera. But who knows, it could also be me that is 'old fashioned' The Probrella is for me the gadget of the today's PMA 2007!
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The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.