PMA 2010 Report
Monday 22nd, February 2010
Posted by: Dennis Hissink
PMA 2010 News - The Sigma Corporation is pleased to announce the new Sigma SD15 Digital SLR camera. This camera is the latest model in Sigma’s SD series. Powered by the 14 megapixel Foveon X3 direct image sensor it can capture all primary RGB colors at each and every pixel location arranged in three layers. The new Sigma SD15 SLR camera incorporates the “TRUE II” image processing engine which processes the large amount of data from the 14 megapixel direct image sensor. It also provides high resolution power and reproduces high definition images with impressive three-dimensional detail, rich in gradation. The Sigma camera adopts the SD card and incorporates a highly visible 3.0 inch LCD monitor, 77-Segment AE sensor and AFE (Analog Front End).
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).
