PMA 2010 Report
Tuesday 27th, March 2007
Posted by: Ralf Jurrien
For Sigma, the latest Photokina has been an important event. Not only for them being a lens manufacturer but also a camera manufacturer. At that time Sigma introduced the Sigma SD14, a digital SLR camera based on the deviated Foveon X3 image sensor. Besides that Sigma introduced the DP1 digital compact camera that has been equipped with the Foveon image sensor. Not one of these cameras had reached the final stage then and the availability of the Sigma SD14 was even postponed. But at the PMA 2007 Sigma announced the availability of the Sigma SD14 digital SLR and the first results are starting to appear here and there on a users forum and on different web sites of the true Sigma lovers.
1
The PMA, or Photo Marketing Association, continues a long tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2010 focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention and Trade Show in the Anaheim Convention Center in Southern California, USA.
