PMA 2010 Report
Saturday 30th, January 2010
Posted by: Ilse Jurrien
Delivering on its goal of getting the newest edition of its Reader family into customers’ hands for the holidays, Sony announced the Reader Daily Edition is now shipping. Pre-orders placed on via the SonyStyle website through December 20 have begun arriving to customers. The Sony Reader Daily Edition has garnered intense interest since its unveiling earlier this year, with pre-orders exceeding expectations. The device gives consumers wireless access to Sony’s Reader Store from most of the US, via AT&T’s 3G mobile broadband network. Book lovers can browse, purchase and download books as well as select newspapers on the go.
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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).